There is Differentiation in Quality

The purpose of a competition is to win. In the world of business, winning can mean a variety of things. It could mean gaining more market share, having a higher profit than your competitors, or simply staying open during a time when businesses are closing. Whatever a business determines the finish line to be is up to them. Assuming that your company’s finish line is to increase its profits and gain more loyal customers, the key to winning is differentiation. Winning is a matter of finding a point of difference from your competitors so that people can see what makes you better. Normally businesses try to go for the whole pricing tactic. If I had a nickel for every time someone said they had the best prices, I would be paying higher taxes than Elon Musk. Differentiation comes from more than price.

Quality Can Beat Quantity

Prices are always a very high motivator for a shopper. I have often chosen to go for the price as the determining factor in my buying decision. However, I have also seen that sometimes the low price, does not provide good quality. Good quality comes in a variety of ways. It can come in the shape of a product that is durable or large. It can come in the shape of a waiter that is always there for the customer and is constantly checking to make sure that the meal is going as planned. If you provide a service or product that is higher in price than some of your competitors, you will need to worry about your image and the quality of the product or service you provide. Let’s say you own a pizzeria in Brickell, Miami. Think of the ways your restaurant is different. Could it be the ambiance? Or a secret sauce? Or even the method of cooking pizzas and their ingredients.

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When Quantity Lost to Quality

When choosing between shipping companies, my boss had chosen to go with a company that we did not know, simply because the one we normally used to mess up once. The company we normally used had a website that could provide quotes easily, set up pick-ups easily, and was easy to maneuver. The new one simply had a lower price. To my objection, I was forced to use the new shipping company. This eventually led to much bigger problems since they took an even longer time to deliver our packages and they would not provide us with tracking information. Eventually, we returned to the old shipping company and never had another problem.

https://www.blacktiedigital.com/blog/content-why-quality-beats-quantity-every-time/ Differentiation can come in different forms, but it all comes down to what you have to offer that is better than everyone else. It can take time to choose the right difference and it can even change. The point is to know your worth and do a good job at making it clear to your potential customers.

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