Leave “Everyone” Out

Who would you sell your product or service to? If the first answer that comes to mind is “everyone” then you have given the worst possible response for any businessperson. Even if you don’t notice at first, when you sell something “everyone” is not going to be your target market. Think about it. Does Gucci really try to sell their extremely expensive purses and belts to 16-year-old boys in high school that live with their parents? No, they don’t. The reason is, they are not the kind of people who would be able to afford their items. There is no way you could make money in trying to reach out to people like that. Does a bar in Miami Beach try to sell alcohol to 18-year-old people? Not if they want to avoid lawsuits and prison sentences. That last example may have been a bit aggressive, but I can guarantee you are starting to get the idea.

To better sell your products, it is important to first come up with a profile of your target customer. This means asking yourself “who would buy this?” Think about the potential customers lifestyle, personality, job, residence, and anything that can help your business focus on a specific audience. The point of marketing is to be able to reach out to those who would benefit from your product so that both the customer and the business come out winning. If you’re specializing in selling high end products, then you know you need to target people that live in upscale areas and have the income to buy your products. This will save you time, effort, and most importantly, money.

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