Category: Uncategorized

Learn How To Segment Your Audience

The purpose of market segmentation is to divide the target audience among their similarities to deliver the right message in a personalized manner to a large number of people. Using demographics for segmentation is not ideal because it does not provide a deep insight into a customer journey from...

Better Your Brand for A Better Career in Marketing

When looking for a job in marketing, it is important to make sure that you are marketing yourself correctly and that you have the right qualifications for the job. If you are considering looking for a job in marketing or advertising, there are certain skills that you should work...

There is Differentiation in Quality

The purpose of a competition is to win. In the world of business, winning can mean a variety of things. It could mean gaining more market share, having a higher profit than your competitors, or simply staying open during a time when businesses are closing. Whatever a business determines...

The First at Being First: A Branding Master

Microsoft Word – The First at Being First.docx Royal Caribbean has made. A name for itself throughout the world. It works nonstop to improve its brand and come out on top of its competition. Creating a strong brand is something that they work tirelessly to accomplish. Its success has...

Amazon and Disney: Their Unstoppable Growth

The growth of a brand can come down to too many things but in the end, it all depends on the technology they use for their business. Amazon and Disney are two companies that have continued to grow because of the way they use today’s technological advancements. In the...

Looking Inside: How Employees Are Part of the Brand

It takes a lot of work to create a strong and memorable brand. While many companies may seek to draw people’s attention towards a product or service, it is important to remember that a company’s employees are also part of its brand. A company cannot succeed without its employees...

Who Yelled the Loudest? Looking at Reviews

The success of a brand is determined by how well it is perceived by its target audience. Companies will work tirelessly to make sure that the reputation of their brand is positive. A very beneficial resource for them is positive reviews from people who have used their product or...

A Customer’s Loyalty: It Can Be Bought

When I first started learning about marketing, I learned that a good business is always helping the customer or potential customer, from the research phase to the post-purchase phase. Once I began to work in business, I was able to put a lot of these lessons to the test...

Creating a Professional Brand on LinkedIn

Creating a professional brand means using the appropriate channels to create the persona that you want others to see perceive you as. One of the best ways to do this is by using a social media platform that allows people to see what makes you so qualified. One of...