Month: November 2021

Who Yelled the Loudest? Looking at Reviews

The success of a brand is determined by how well it is perceived by its target audience. Companies will work tirelessly to make sure that the reputation of their brand is positive. A very beneficial resource for them is positive reviews from people who have used their product or...

A Customer’s Loyalty: It Can Be Bought

When I first started learning about marketing, I learned that a good business is always helping the customer or potential customer, from the research phase to the post-purchase phase. Once I began to work in business, I was able to put a lot of these lessons to the test...

Creating a Professional Brand on LinkedIn

Creating a professional brand means using the appropriate channels to create the persona that you want others to see perceive you as. One of the best ways to do this is by using a social media platform that allows people to see what makes you so qualified. One of...

Personal and Professional Brands: Tell them apart

The way you create your professional and personal brand are very different. When creating your professional brand, you are trying to get other professionals and people in your field of study, to recognize you as a credible and competent person. When it comes to your personal brand, you are...

Tell Your Customers What To Do or They Won’t Do It

The customer journey towards purchasing a good or service is a rocky road. Customers could easily lose interest or look for a different product if their journey is not suitable for them. Sometimes, customers need an extra nudge to get them to finally make a purchase. Therefore, marketers need...

The Proper Analytical Tools: Use Them or Lose Them

The Proper Analytical Tools: Use Them or Lose Them The gathering of data is fundamental in creating the proper marketing strategy to accomplish a goal. There are many tools available today that can help any marketer monitor successfully retrieve any information they need to successfully launch a campaign or...