Month: November 2020

Leave “Everyone” Out

Who would you sell your product or service to? If the first answer that comes to mind is “everyone” then you have given the worst possible response for any businessperson. Even if you don’t notice at first, when you sell something “everyone” is not going to be your target...

Aim for the Eyes

Humans have five senses but there is one that every marketer focuses on the most: sight. Your eyes are what marketers go for. They want you to see them. To see that they exist, to see that they have something to offer you. Marketers want to be seen and...

Be Careful with Your Costs

I know a lot of people that like to sell some items like bracelets, baked goods, and t- shirts, on the side to make some extra cash. The most important thing that people like this need to think about are their costs so they can determine their selling price....