Let Your Audience Speak To You

Hey guys, check out my first-ever video. This video highlights the importance for a business to encourage its customers to share their thoughts and create an online community. Big or small, your business will always benefit from the opinions of those you serve or would like to be serviced....

Who Wants To Go On a Cruise?

The cruise industry was hit hard during the pandemic. Luckily, it did not stay down and has picked itself back up. More and more people are traveling, and ships have been getting packed. Like any business, not every customer is the same. In my time at Royal Caribbean, I...

B2B and B2C

A good step toward becoming a better businessman is understanding that selling to consumers and selling to businesses is equally important. Neither one should overshadow the other. When people first begin their businesses, they often think about the people they will reach out to and sell their products and/or...

An iPhone Can Do That?

In 2021, Apple has been able to claim 23.4% of the market share in smartphone sales worldwide. Some of their success is credited to their ability to create engagement among their loyal customers. Apple invokes various strategies to accomplish these goals. They focus on brand reputation, and loyalty and...